

Jobs wanted all iPhone apps created in-house his vision saw Apple controlling every aspect of the iPhone, including the content and software that ran on it. But then came the subject of apps, arguably the thing that made the iPhone so popular in the first place. The iPod division, led by Scott Forstall and Tony Fadell, won out and created the first workable software that would run inside Apple’s future iPhone release. He had no idea which was the best approach, so he pitted Apple’s Mac and iPod units against one another, tasking them to come up with what they thought was the correct vision. Jobs’ biggest decision prior to the launch of the iPhone was whether to shrink the Mac or expand the iPod. Jobs, well known for his stubborn nature and distain for third-party software running on his products, did not want third-party developers to have access to the iPhone’s software.

I’ll also add in plenty of analysis about how Apple’s iPhone compares to similarly priced Android phones from brands like Google and Samsung.
